Service
Social Media
Build presence and community with a social approach grounded in audience insight rather than posting volume.
Capabilities
What this includes
Social strategy
Platform priorities, positioning and content pillars.
Campaign management
Planning, production scheduling and in-flight optimisation.
Content strategy
Formats and narratives suited to each market and platform.
Community engagement
Moderation, response frameworks and tone guidance.
Paid social
Targeted amplification with clear creative testing structure.
Audience development
Growth and retention across diaspora communities.
Start a project with OT Digital Media
Tell us what you want to achieve and which diaspora markets matter most. We will come back with a considered approach.