Digital Marketing · Specialist capability
WhatsApp Marketing & Customer Engagement
A specialist capability within Digital Marketing: permission-based messaging, engagement, nurturing and AI-assisted qualification.
Capabilities
How we use messaging
Permission-based campaigns
Opt-in messaging aligned to platform and privacy rules.
Customer engagement
Conversational engagement with clear service expectations.
Lead nurturing
Structured follow-up sequences that respect consent.
Automation
Templated journeys and routing to the right team.
AI-assisted qualification
Faster triage with human handover where it matters.
CRM integration
Message activity connected to existing records.
Phase note
Advanced WhatsApp platform integration is scheduled for a later phase. This page establishes the route, positioning and capability structure.
Start a project with OT Digital Media
Tell us what you want to achieve and which diaspora markets matter most. We will come back with a considered approach.